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You also may be able to offer experiences, such as hosting the company at the race track. They must know what they are sponsoring so that they can decide whether to accept your proposal. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. And you're not alone. Understand the sponsorship process first. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. The best way to learn about racing sponsorship is to read as much as you can about the subject. Get involved in relevant discussions around motorsport and your niche. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Are you looking at club racing as a stepping stone to Going Pro? Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Racing Sponsors. Feel free to email jess@racingmentor.com. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Want to sit next to thousands of screaming fans? Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Sponsorship Application. Explain the expenses you incur as a race car driver in the second section. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Why you do it. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Ask the sponsor for a specific amount of money. %PDF-1.4 % Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Sponsorship Proposal Template | Proposify [Free Trial] This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. 0000000516 00000 n race car sponsorship template Doc Template | pdfFiller Treat the race car sponsorship proposal as a business transaction. How will your sponsor assess the sponsorship and whether it has been a success for them? However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. The heart of your proposal lies in what you have for them. Agree 10.48% Race Car Sponsorship Contract Template with Proposal Tips - PandaDoc Why is it better than everyone else's? She also has edited and produced online content for those publications. Of course you can. From NASCAR, to Club Racing, to go-karting. Announcement [Event.Name] (Event.Date) (Event.Location) Businesses who sponsor drivers will pay money or provide free (or more likely. Sponsorship Opportunities | SponsorRacecars.com If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Do not plead. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Racing is an expensive sport that requires investment and sponsorship. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Instagram is a powerful platform for building a following and promoting your racing brand. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. First, provide a history of you and your racing team. Many people think sponsorship is easy: Sponsorships are not charity. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. This will help you catch the decision makers eye but dont forget just how important content is in all this. Look for brands that are actively trying to promote themselves and look at how you can add to that. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Present the benefits you offer clearly and simply. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. First, provide a history of you and your racing team. Your true request is that you are asking to be part of the sponsor's sales team. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Think about the problem you will help solve and the goals youll help reach. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Consider checking out Oval Track racing. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Offering hospitality and a TV audience isnt enough. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Sponsorship agreement team: Fill out & sign online | DocHub This is by far the most useful and engaging type of proposal and the kind the template will help you create. Collect this information together when it comes to talking about renewal. Tell us about it. Sponsorship costs are negotiable and generally a one-time expense. <> All sponsors are encouraged to attend racing events. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. He's collected 60 race wins as well as the 2014 championship. Your personal brand should show who you are as a person and go beyond your racing. Racing Sponsorships. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. startxref 21+ SAMPLE Racing Sponsorship Proposal in PDF | MS Word | Google Docs These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Write down every possible attribute you can give to a sponsor. Bring your own food to Track Days Save money while eating better. This is the part that actually attracts your potential sponsor. Race Car Sponsorship Template - US Legal Forms Do your posts get engagement? 0000001257 00000 n Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. So fo ahead, drop them in the comments section below. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. As a racing driver you are focused, talented and ambitious in something you love to do . You might be operating in a specific niche (see below for more details) or area. After all, they're after your event as much as you're after their sponsorship! 10+ Automotive Sponsorship Proposal Samples 1. s !1A"3Qa5RSTrt#$2BqUb Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. No matter what you do, try and bring consistency into all elements of this process. Don't ask yourself "How low should I go?" Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Consider yourself as a marketing agency pitching to a business. How to Write a Race Car Sponsorship Proposal - SportsRec Until recently, this was called the Busch Grand National Series. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Collect evidence throughout the race season testimonials, statistics, etc. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Strongly Disagree 0.44%. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . It's time to submit your sponsorship proposal. The cover page should include the details of the potential client and your details. Paramount Primary. Drag racing is a sport that needs a lot of money to support it. One of the first things a prospective sponsor will do is check out your social media accounts. If theyre not quite right, ask yourself why. This needs to be the starting point in your sponsorship strategy. 3. From NASCAR, to Club Racing, to go-karting. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Include contact information on the introductory letter and proposal. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. In return, the racer gives the organization publicity and extras, such as personal appearances. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. If you are looking for racing sponsorship proposals, you are at the right place. You might be getting involved in discussions on LinkedIn. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Many more also emulate a classic livery because it looks really cool, without any form of compensation. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Advertisement Envato Elements (Design Without Limits) 2. It takes only a couple of minutes. This is a more simple document that tells your story. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. "The Forms Professionals Trust . Agree 16.59%. It's now time to decide whom to approach and how to get them interested in sponsoring your race. What makes you different from any other person? Race Directors Hub. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Here's the real key: This marketing deck isn't about you, it's about them. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. 0000054763 00000 n 40+ Sponsorship Letter & Sponsorship Proposal Templates Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Limit the photos to no more than one or two per page for the best aesthetic. This clean sponsorship proposal design fits all kinds of projects. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Once you get the sponsorship agreement wrapped up, the real work has only begun. smoga07 If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. I think motorsports has become too commercial and that sponsorship interferes with good racing. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. How to Write a Sponsorship Proposal (Motorsports) - YouTube Not only are you competing against other racing drivers but also against all other marketing activities. Enhance their brand's image? Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Download Its about being a christian role. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. The sponsor's eager and you know exactly what they're after. Try and see the positive in every situation. Car Sponsorship - Wolfpack Racing - Sponsorship Opportunities You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Social media is king. NO! Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Go more into depth with your research to get a sense of their specific goals. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). to see that back in extra sales. Do you need a motorsport proposal template? Racing Mentor How to Get a Go-Kart Racing Sponsorship (Important - GoKartGuide Always be thinking of ways to reach new people. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Race Car Sponsorship Proposal Template - Gunnigle2020.com It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. You need to show up to a potential sponsor with a persuasive, well thought out plan. Are you posting regularly? Start by making a list of the businesses youd love to work with. 03. Print out the letter and mail it or hand-deliver it to the potential sponsor. [1] 2. Sponsorship Proposal For . Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. How to Write a Sponsorship Letter. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. You need to know this to be able to create a compelling case for why a business should sponsor you. It is not a donation nor is it a "favor". Not all benefits will be relevant to every business. Want to race with packed stands and screaming fans? And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Click the link below to read more. But there are two big things that help you find success. The Complete Guide to Motorsport Sponsorship - Racing Mentor Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Available on your favorite podcast player. The term influencer is relatively new, but the concept has been around for advertisers for a long time. 25 Best Event Sponsorship Proposal Templates For 2022 E@!Euq[dIV%ehJQ5$ Organize the proposal in sections. Sponsorship Proposal Examples - 15+ in PDF | Google Docs | Pages | MS endobj How will the person opposite you stand to gain from the sponsorship? Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor